Marketing Mix for U.S.A car market Chery Cars China Essay - 6

Marketing Mix for U.S.A car market Chery Cars China - Essay Example The Isdera Company should also go for standardization of its operations. It can be concluded that all the seven elements of the marketing mix are imperative to a successful international business. Founded in 1997, Chery Company is in the automotive industry in China, specializing in manufacture of minivans, and passenger cars (CheryInternational, 2014). Records indicate that this company is the largest exporter of passenger cars in China, a record that it has held since 2003 (AsiaTimes, 2014). The operations of this company are mainly based in China, but it has also extended its operations to other countries such as Argentina, Egypt, and Iran among others. The company’s most recent developments include the joint ventures with Qoror and Tata motors, a move which has led to the increased production of Chey Jaguar and Chery Land rover (CheryInternational, 2014). The USA car buyers and users are a unique lot. While buyers in other countries prefer big and huge vehicles, the USA consumers prefer the smaller sized vehicles (Luxury Daily, 2013). They also prefer vehicles with the latest technology. One rule under which the USA consumers operate is the â€Å"value for money†. They are not afraid to spend large sums of money so long as the product is worth it (Arguea, Hsiao and Taylor, 2006). They also consider their status when buying a car as they are a populace that values elegant appearances. Marketing mix refers to the strategies and activities that an organisation considers to ensure that the needs of its customers are adequately and sufficiently met (Bowman and Gatignon, 2010). There seven elements in this mix include product, place, price, promotions, physical environment, people and process. Each element is a great determinate of the success of a business, especially one that has grown global as Wendooth (2009) notes. In a bid to achieve homogenization, manufacturers have opted to embrace globalization and see the world as one

LAND LAW Essay Example | Topics and Well Written Essays - 2250 words

LAND LAW - Essay Example Charlotte, who is William’s solicitor, is unaware of the previous arrangements done on the property1. Charlotte has acquired a register of the title to Abbey farm from the land registry. The register however does not show any connection of the farm with previous loan associated with Simon who is William’s brother. A mortgage entail transferring land interest as security for other obligation or loan as stipulated in a case of ROPAIGELACH v BARCLAYS BANK (2000). The court accorded the mortgagee a right over the property even in the absence of the mortgagor. Property and real estate laws cover a diverse legal area that is regulated by the common laws and statutes. Real estate is mostly linked with buildings or structures and the land. Real estate comprises land and the materials belonging to it. Immovable structures such as trees, houses, minerals and bushes attached to the land are part of it2. Owning a real estate comes with benefits such as rights and interests associated with it. Land and the attached properties have been utilized as security for loans in various occasions. William is utilizing his Abbey farm as security toward the loan acquired from the Loamshire building society. William is the mortgagor while the mortgagee is Loamshire building society. The society is providing loan in exchange of security interest3. Most lending societies usually set the maximum amount of money that can be borrowed and used as security. If the property to be used as security has a mortgage, a second charge is utilized. In reality the first mortg age ranks before the second charge created in partnership between William and the society. Since the registry applied by charlotte does not include Simon’s loan and the security information. It will be a challenge for Mark to defend Simon as a solicitor in cases where the security is not indicated. The law governing mortgage is aimed at preventing criminals from taking an